Tracking any new business generation from Google Free Booking Links is easy in Guestline Insights, using a mixture of filters and visualisations on Booking Pickup, Revenue Pickup and Booking Cancellations reports.
To access Guestline Insights reporting, follow the steps below:
Select the 4 squares that make a box in the top right of the screen, then select Insights icon.
Click Navigate to page, then you can review and select your reports as required.
These reports let you compare and rank the performance of each media source, and evaluate the impact of Google Free Booking Links on individual rates and market segments across all of your properties.
Here is an example of the output of these reports and the range of visualisation:
Booking Pickup
As well as a specific visualization of pickup by media source, this report demonstrates a range of data points to help you track new business picked up via Google Free Booking Links and can be filtered specifically to the Google Free Booking Link (“GFBL”) media source:
Time-series visuals chart discrete total & running total pickup compared to the same dates or same period in previous years; use these to evaluate trends in new business generation from Google Free Booking Links
Measure the lead time for bookings picked up via Google Free Booking Links using the simple year-over-year Booking Pickup by arrival date chart
Booking Revenue
As well as tracking overall booking pickup, focus on the generation of new BOB revenue via Google Free Booking Links using Insights’ revenue pickup report which also features a simple media source code filter:
Track the impact of year-over-year BOB revenue generation on each market segment and revenue stream
Make sure you’re hitting your target rates using a simple Average Room Rate over time visualization;
Booking cancellations
We want Google Free Booking Links to be a powerful weapon in your revenue management arsenal. Sometimes we lose business, and evaluating the impact of & opportunities revealed by booking cancellations Is an essential task of the modern, data-driven revenue manager. Insights’ Booking Cancellation report is designed to make it easier to switch between Pickup and Cancellation tracking and identify problem areas as quickly as possible, with:
Time-series visuals chart discrete total & running total cancellations compared to the same dates or same period in previous years to identify any major movements quickly and easily
Identify problematic markets, rate codes and arrival periods using a range of simple visualisations & filters
Make sure that you were consistently generating more business than you lost using discrete & running total “Net Created Booking” visualisations.