Overview of the report
The Guest Facing report makes it easier to understand how the Direct Booking Manager is performing. Customise your viewing experience by switching between conversion percentage and number of bookings, based on your preference and analytical needs. The report can be configured to review specific dates and can be exported to CSV on your device.
The report can also be used to review GuestStay metrics.
How to run the report
⚠️Important: All users can access this report.
To run the report, follow the steps below:
Navigate to Rezlynx, Reports, Sales & Marketing, and then select Guest Facing.
Note: If you have GuestStay you will need to select the DBM tab at the top of the report.
When the report is opened, data will start to auto-populate the report.
To modify the report, select from the onscreen options, including:
Date - Click on the date in the top right to select specific dates, or choose one of the pre-set filters.
% Conversion - Select this to show the percentage of booking engine visitors that completed a booking, each day.
Totals - Select this to show the total number of bookings made, each day.
Export - Select this option to download the report output to your device.
Property - If applicable, you may also have the option to select other properties within the group.
Once you have set your report as required, the report auto-updates and the data is displayed on screen.
Report output
You can click Export to download the reports to your device in CSV format.
In the report output on screen, you will see the following metrics:
DBM conversions
Use the buttons in the top right of the chart to select:
% Conversion: Shown as a percentage, indicating the portion of booking engine visitors that end up booking one or more rooms.
Totals: Shown as a count, indicating the total number of bookings made each day.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the daily average provides you with a snapshot of the data for the selected time period.
Total Revenue
This shows the total booked revenue from accommodation rates and upsells for the selected period.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the average rates and extras values are shown to provides you with a snapshot of the data for the selected time period.
Average Daily Rate or ADR
The average daily rate shows the daily rate, excluding Upsells, of all bookings made on that day.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the average ADR provides you with a snapshot of the data for the selected time period.
Average Booking Value or ABV
The average booking value shows the average value of a booking, including all nights and upsells, made that day.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the average ABV provides you with a snapshot of the data for the selected time period.
Revenue Per Visitor or RPV
This metric shows the total revenue booked via the DBM divided by the number of visitors to the website per day.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the average RPV provides you with a snapshot of the data for the selected time period.
Average Length of Stay or ALOS
The average length of stay indicates the number of nights of all bookings made via the DBM that day.
Hover over specific dates on the chart to see a summary of the data for that day. Above the chart, the average ALOS provides you with a snapshot of the data for the selected time period.
Troubleshooting
Properties in a group: If your hotel is part of more than one booking engine or DBM, a dropdown will appear, allowing you to select a specific booking engine or view all of them aggregated together by default.
Is there a time limit on metrics? Data availability varies by metric, with some metrics having a longer of coverage of data than others. If no data is shown for your selected period, this could be due to no data being available, so we would recommend changing the search period.
What is the difference between guests and visitors? Guests are those who stayed on site with you, whilst visitors are those who visited your DBM site and may or may not have completed a booking.
Why does this report not match my Period End or Actual and Forecast reports? The DBM Guest Facing report is not comparable to your Period End or Actual and Forecast reports. This report focuses on total revenue or average values booked on the DBM website on a given day, regardless of when the guests will complete their stay in the future and rules out other booking sources focusing specifically on bookings made via the DBM.
Share your feedback: If you have feedback on this report then please click the Share Your Feedback button to send your feedback directly to the product team who created and continue to develop this report.