The Best Western rewards scheme is mutually beneficial to both guests and hotel staff alike. Part of the BW core brand standards involve targeted enrollments to sign up new members and employees are rewarded via points which can be converted into vouchers etc. It is important to note the below to ensure successful qualified enrollments. It is important as enrollments can be made through PMS but without gathering the necessary information, they will not be counted towards the hotel-qualified enrollments target.
Add Staff Front Desk Incentive ID
To ensure the enrollment is attributed to the user processing it, the hotel must have added the staff members' BW Front Desk Incentive (FDI) number into their user setup within Rezlynx.
The staff members' FDI can be found within MemberWeb, within the Rewards tab, and then Enroll. Select the User Name from the right, and this will populate the predefined FDI number.
To add the Best Western Front Desk Incentive (FDI) number into Rezlynx, follow the steps below:
Within Rezlynx, navigate to System, then within the System menu select User Setup.
Using the the menu on the left, click on the user.
Add the user's Front Desk Incentive ID into the box.
Click Save Changes.
Enroll guests to BW rewards scheme
To sign a guest up to be a Best Western rewards member within the PMS, hotels must ensure they are using a linked profile which has generated a profile ID (A free-typed non linked profile does not have the ability to enroll new members within PMS).
To enroll a linked profile, follow the steps below:
Select the guests profile for editing, either by:
Navigating within Rezlynx to Profiles, then within the People menu select Search.
OR within a reservation, click Edit next to the guests details.
Within the guest profile, you must ensure that there is a valid unique email address and a postal address, together with salutation and first/last names for the BW enrollment to be successful. Also, ensure their profile has Opted In to email communication (leave unticked).
Click BW options, and select Enroll in BWR.
Ensure the profile has the correct options selected with regards to BW Offers, and click Enroll.
Upon successful completion of the enrollment, a pop-up box will appear giving you the new 16-digit BW number. The 16-digit BW number will always start with 600663, and BASE will always be the initial tier that a guest is enrolled on. Tiers can be increased towards Gold, Platinum etc by regular stays within any BW properties with a linked BW rewards membership number on their profile.
Qualified Enrollment
It is important to note for BW hotels that there are various stipulations as to what is considered a ‘qualified enrollment’ (Crucial to meeting the required Brand Standards, ensuring hotel is not penalized and to ensure property rebates are calculated accordingly).
The reservation stipulations for qualified enrollment include:
Enrolled within linked profile before check in, at time of check in, or before the 1st night's EOD.
Must have a valid unique email
Must have Opted In to email communication (leave unticked)
Enroll guests after the 1st EOD or after check out
If you want to enroll a guest after the 1st EOD has run, or after the guest has checked out – to ensure this is a qualified enrollment you will have to manually award the points and then submit the points through MW within ‘Pending’. Please contact Best Western MemberWeb if you need further assistance with this process.